Launch with confidence knowing our proprietary Xscoringsm and Xchangesm technologies will maximize your revenues. 

means business. Built from the ground up, Xchange is an end-to-end, turnkey web services platform designed for mobile, desktop, and digital properties. 

The Xchangesm search enables our partners to include the most accurate and relevant organic results by leveraging multiple local databases for business and residential listings as well as enhanced content.  Our partners gain immediate access to the largest combined network of local performance-based advertising.

The Xchangesm Search & Advertising Factors:

  • Advertisers: We have access to the largest base of national and regional ad networks
    • Our advertising is represented by more than 7,000 local sales representatives totaling more than 1 million local and national advertisers.  
    • With 80% ad coverage we make local advertising less fragmented.
  • Search Content: We only source carrier-grade listings and enhanced data from a portfolio of database providers – ensuring our data is accurate, current and complete.  No scraping allowed!
    • >15 Million Business Listings (updated monthly);
    • >140 Million Residential Listings (also updated monthly) and
    • Millions of business reviews for restaurants, hotels, and more!

The Xchangesm Performance Factors:

  • Scalability:  Currently processing >25 million ad and search requests per month (using the latest architecture,  Xchangesm is able to double capacity using our elastic computing and remote sub-system deployment);
  • Service Level Agreement: 99.9% (99.99% available);
  • Response Time: <300ms server-to-server (co-location also available); and
  • Technical Support:  24/7/365 dedicated staff to assist you day or night.

Trust Xchangesm to help ensure there is always a relevant ad to serve.

marks the spot…..or should we say the ad spot!  Our proprietary Xscoringsm methodology separates LocalAdXchange from all other local advertising services today.  Only Xscoringsm maximizes your revenue potential by selecting real-time the most valuable ad based on the available inventory, bid rate, proximity, and user behavior. 

For those of you that appreciate a good formula, here’s our Xscoringsm math.  Maybe not as famous as the Coke-Cola® formula but just as sweet:

Where…

 = the maximum effective revenue per thousand request

 = the individual ad bid rate by advertising network and ad source

 = the captured and tracked historical click rate

Understanding the click rate is paramount to delivering the right advertisement.  Naturally, the click is dependent upon a host of variables….some we have documented below and others like any good secret formula will never be publicized.   
P = the ad Proximity – location and distance to the search request.  All our ads are geo-coded.
A = the Ad type – Click me? Call me? Or See me?  Actions vary by keyword and search.
R = the ad Relevance – how appropriate is the ad to the desired intent.
a= the Ad offer – promotional offers can affect click rate.  We all like deals.
D = the Device – is the request coming from a handset, desktop or other medium
O = Ooh, what time is it? – ad effectiveness varies by the time of day.
X = the X factor – we have to hold something back. 

This formula drives our entire LocalAdXchange eco-system.  Publishers and advertisers alike all benefit from the power of this algorithm as maximizing ad revenues also means maximizing the return on advertising.   Don’t trust you local advertising and monetization to companies that don’t understand the uniqueness of local lead generating and performance based advertising. Come experience the Xscoringsm difference.

Join LocalAdXchange Today!

 

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